The global natural and artificial sweetener market is valued at USD 24.5 billion in 2021 and is poised to grow at a significant CAGR of 2.3% over 2022–2028. Natural sweeteners are food additives that are used to make foods sweeter. They also perform an important function in extending the life of food items' shells. Some sugar sweeteners are found naturally, while others are synthesised. Plants like agave cacti, coconut palms, sugar cane, sugar beets, maple trees, and corn process the majority of natural sweeteners.
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Health and wellness are becoming increasingly popular among consumers, who are boosting their consumption of nutritious foods and beverages. The natural sweetener industry is being driven by consumers' shifting preferences for low-calorie foods and beverages in order to keep fit and healthy. Globally, the number of persons suffering from obesity and accompanying chronic conditions such as diabetes and COPD (chronic obstructive pulmonary disease) has increased significantly. Obesity has nearly tripled worldwide since 1975, according to the World Health Organization. People are choosing healthy dietary habits that involve decreased calorie consumption due to increased healthcare expenditures connected with the long-term treatment of these disorders. This, in turn, is increasing demand for natural sweeteners in many parts of the world. There have also been scientific studies that demonstrate a link between sugar and cancer. As a result, the growing number of cancer patients around the world is fuelling the expansion of the natural sweetener industry. People are becoming more aware of the numerous components utilised in food and beverage products. According to the International Natural Formation Council (IFIC) Foundation's 2018 Natural Health Survey, 69 percent of Americans choose products without artificial chemicals, while only 32 percent prefer products with artificial ingredients. However, the high manufacturing cost of sweeteners compared to regular sugar is a major barrier limiting the target market's growth. Another barrier limiting the market's growth is the flavour of some natural sweeteners, such as stevia, which is disliked by people all over the world due to its flavour and taste.
Natural and Artificial Sweetener Market Segmentation
By Type: Artificial Sweetener (Sucralose, Aspartame, Acesulfame Potassium, Saccharin, Neotame, Others), Natural Sweetener (Coconut Sugar, Stevia, Maple Syrup, Honey, Others))
By Application: Natural Sweetener (Dairy, Beverages, Confectionery and Bakery, Processed Food, Others), Artificial Sweetener (Dairy, Beverages, Confectionery And Bakery, Processed Food, Others)
Due to the rising usage of natural sweeteners in Asian food products such as pickles, flavoured sauces, and other food products, the Asia Pacific market now dominates the global industry in terms of revenue. Increased investment in novel product development and technology by plyers in the US and Europe to deliver cost-effective, higher-quality natural sweeteners is predicted to fuel growth of the target market in these nations. North America is the world's largest stevia consumer, helping to drive the global natural sweeteners business forward.
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Some of the major key players in the natural sweeteners market are Wilmar International Limited Associated British Foods plc Raízen Koninklijke DSM N.V. I. du Pont de Nemours and Company Tate Lyle PLC Ingredion Incorporated The Archer Daniels Midland Company Cargill, Incorporated Nestlé S.A.
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