News is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or television studio newsroom, or by a broadcast network.
It may include material such as sports coverage, weather forecasts, traffic reports, political commentary, expert opinions, editorial content, and other material that the broadcaster feels is relevant to their audience. An individual news program is typically reported in a series of individual stories that are presented by one or more anchors. A frequent inclusion is live or recorded interviews by field reporters.
In recent years, the importance of news broadcasts has increased. More people need to access the news to stay in touch with the rest of the world’s affairs. More TV channels have developed to give viewers more news. Both commercial and government networks are used to present the news to the general public. However, because of the different fundings and target audiences, different networks will focus on different aspects of the news, to make as many people of their target audience watch their particular broadcast. Therefore the separate channels can bring in a far larger audience, and take away another channels audience, therefore reducing competition.
Each TV channel has an audience, their own individual target audience. Ten News is seemingly aimed at a younger audience, around the ages of 18 - 39, mainly young adults, whereas on the government funded ABC news is targeted at a much older audience 40 - 50 years old.
Set presentation is also dictated by the target audience, insofar as that the studio and set are designed to be as appealing to a particular audience. For example, ABC uses a contemporary backdrop, showing the world in a placid blue and the rest of the set being in a pale blue and silver colour combination. The idea of this backdrop is that it shows that not only is ABC reporting local news but that ABC is also in tune with the rest of the world.
On the other hand, Ten’s Evening news features a clear image of known locations in Adelaide including the River Torrens. Even how the presenters are dressed is dictated by the target audience and the viewing age. On the government funded SBS (Special Broadcasting Station), the anchors dress in very conservative clothes, such as a suit, and the reporters are between the ages o...
The Media's Ability to Control Our View of the World
With the coming of television and the internet, are we or are we not a more informed community? (Orwell, 1984) Essentially, this statement requires a profound study in order to determine the impact of news media ability to control the agenda and ultimately impact our view of the world.
First, let us differentiate these two sources of communication because there is a major difference between television and internet as a mass media communicating tool. Television focuses more on broad commercial needs of people and is highly dependent on paid advertisement compared to the internet, which is closer to very specific needs. In other words, television advertisement and programming are tailor-made to get a larger audience in order to influence the listener to buy a specific product regardless of his culture and background. (Porter, 2005)
Comparatively, a commercially internet source based of advertisement focuses more on specific clienteles who require specialized knowledge of issues predetermined in advance. For example, the internet users seek specific information on a given subject.
This subject when identified in the internet search objective, will become the target of internet advertisers only at this specific moment and only advertisers involved in the specialized product will be demonstrating their products. In television, it would not matter who is listening, and on what particular level of interest the listener has. The people who watch television will get the whole thing regardless of what their needs are. In the internet, the advertisers will respond by supplying information which is only specific to the specialized topic. Consequently, the advertiser will relate to the specific subjects the us...
News channel
Until a few years ago, Doordarshan was India's only source of news. In fact,private channels did not begin producing and presenting news until the mid-1990s. After that, things moved quickly, and we soon had a slew of newschannels broadcasting 24 hours a day, seven days a week. We'll talk about newsproduction on Doordarshan and private channels in this unit. We'll also talkabout the rise of private channels in India, as well as the evolution and changingtrends in news production and presentation, with a focus on how theintroduction of private news channels has altered the face of news in ourcountry. We hope that this unit will help you better understand the current stateof television news in our countr
The Regional News Units (RNUs) of Chennai, Kolkata, Mumbai, Bangalore,Hyderabad, Guwahati, Bhubaneswar, Lucknow, Jaipur, and Patna, in addition totheir regional bulletins, produce news bulletins for the DD News channel forinsertion in Metro Scan and State Scan, as well as Rajyon Se Samachar.Kendra DD Guwahati broadcasts Assamese news twice a day: once at 9 a.m. onNorth East Channel for five minutes, and again at 7 p.m. on DD 1 and NorthEast Channel for 15 minutes each. These bulletins provide comprehensivecoverage of all major news events occurring in the state and region.
Growth of private television news channel
The Regional News Units (RNUs) of Chennai, Kolkata, Mumbai, Bangalore,Hyderabad, Guwahati, Bhubaneswar, Lucknow, Jaipur, and Patna, in addition totheir regional bulletins, produce news bulletins for the DD News channel forinsertion in Metro Scan and State Scan, as well as Rajyon Se Samachar.Kendra DD Guwahati broadcasts Assamese news twice a day: once at 9 a.m. onNorth East Channel for five minutes, and again at 7 p.m. on DD 1 and NorthEast Channel for 15 minutes each.
These bulletins provide comprehensivecoverage of all major news events occurring in the state and region.Growth of private television news channelsIn today's world, news has surpassed entertainment as the new form ofentertainment, and television channels compete fiercely for viewers' attention.News has become so popular that all major television networks now include atleast one news channel in their lineup. It's not easy, however, to createprogrammes that can be broadcast 24 hours a day, seven days a week. As aresult, 24-hour news channels frequently cover all incidents, regardless of theirposition, location, or time.
Not only has this changed the concept of news onIndian television, but it has also changed the news formats. As previouslystated, Doordarshan had a monopoly on newscast on Indian television prior tothe 1990s, and news programmes were frequently turned into a drab exercise.The private news channels, on the other hand, have provided a welcome change.
The topicality, objectivity, glossy editing, and high-quality visuals are allstrengths of today's news bulletins. Of course, this hasn't gone without criticism,particularly for turning news into entertainment deccanera and for violating ethicalguidelines. But, all things considered, news has come a long way since the DDera. Every event, from local to international, breaking news to news analysis,television soaps to page three news, is covered by the news. Doordarshan, as apublic broadcaster, has presented and continues to present news in a naturalise
