The first step you should take on your way to social media marketing success is to set clear, measurable goals and identify what you want to achieve by using social media. Without sharply defined goals, you may end up leaping in the dark and wasting your time.  promot your coaching institute  Pick a goal and focus your effort on it. Examples of goals are getting more coaching session bookings, bringing more traffic to your website, gaining more followers, building brand awareness, and strengthening your brand reputation. Ensure you set metrics for your goals to evaluate performance. Each of the social media platforms we’re going to talk about has its own metrics to track and offers basic tools for monitoring social media performance (Facebook Insights, Twitter Analytics, LinkedIn Analytics, Instagram Insights, YouTube Analytics). For example, Facebook offers the following metrics:

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