Paper boxes and cartons are currently the most widely used and most widely used packaging products in domestic and foreign packaging. The reason is that the paper materials are generally easy to get, the variety of colors, complete specifications, and convenient processing.
Moreover, today, with emphasis on low-carbon environmental protection, modern people's living habits have undergone major changes. It seems that people are beginning to realize the previous unenvironmental and wasteful way of life, and they are also beginning to gradually improve. From the perspective of environmental protection, this is a very good situation. Therefore, many food paper box suppliers and various food packaging paper boxes have begun to be widely used in product packaging, and no longer use traditional plastics for decoration, such as burger paper box and pastry paper box. Because the carton is easily degradable and can provide a good support structure to protect the product, this is also an environmentally-friendly packaging method recognized in the industry.
Secondly, the carton box design is easy to destroy, easy to recycle, and can ensure the stable quality of the finished product, reasonable price, and easy processing, so it is widely welcomed by the society. So how can customers favor carton packaging more? That is a good carton design. Next, Hengtong will introduce to you the three principles of carton design.
1. Overall design principles
The overall design must conform to the consumer's habits. When making a purchase decision, the consumer can first observe the main decorative surface of the paper package. Take the burger box as an example. The burger paper box can not only display the dealer’s products and brands, but also guide and fit the shopping habits of consumers. Strong visual impact. Of course, there is one detail to consider. Whether it is using personalized paper bags or pastry Paper Box, opening the paper box with the right hand is in line with the habits of most consumers.
2. Structural design principles
The connector of the foldable burger paper box needs to be connected to the back plate. In special cases, the end plate can be connected, and the end plate can be glued to the back plate. Generally, do not connect to the front panel. Can be glued to the front panel or the end panel. The carton cover must be installed on the rear panel. The main floor of the carton usually needs to be connected to the front plate. Therefore, when consumers look at the carton packaging, they cannot observe the appearance defects caused by the inconvenience of connecting or opening the box cover from the back to the front.
3. Decorative design principles
The main decorative surface of the carton packaging should be designed on the front or cover of the carton, and the instructions and secondary patterns should be designed on the end plate or back plate. If you need to display the carton packaging upright, you need to consider the position of the lid and bottom of the decorative side. However, personalized paper bags only need to be displayed on the front. The overall graphic should be the location of the top, bottom, and top openings of the lid. If the carton packaging needs to be placed side by side, the decorative surface should consider the consumer's habit of opening with the right hand. Generally speaking, the left end is at the top, the right end is at the bottom, and the opening position is also at the bottom right.
In short, food packaging paper box products must start from a user-oriented design concept, and the brand is built on the trust of consumers. Only food paper box supplier combines product quality, marketing and packaging design, so that the designed product packaging can be accepted by the market and become a best-selling product. This is a successful packaging design.
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