Market your auctions

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You will be held highly responsible for the turnout at your auctions

You will be held highly responsible for the turnout at your auctions. In order to get bidders in the first place, you'll need to market your auctions with the right media at the right places and times and to the right people. If the auction happens and the products don't walk, your client will not be happy.
It's important to know your audience here. If you have an estate auction that is mostly Elvis memorabilia and thousands of vinyl records, that's totally different than an estate sale that's all 19th century modern art and fine china. The expanse of your network will be very, very important here.

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