The Immune Health Supplements Market is segmented by Type (Vitamins Minerals, Herbal/Botanical Extracts, Amino Acids, Probiotics, Omega-3 Fatty Acids), Source (Animal-Based, Plant-Based), Form (Soft Gels, Tablets, Powder, Liquid), and Region (North America, Europe, Asia-Pacific, and the Rest of the World).

Key Players

Key players operating in the immune health supplements market are-

• Amway Corp (US)
• Bayer AG (Germany)
• NOW Foods (US)
• Koninklijke DSM N.V. (Netherlands)
• The Himalayan Drug Company (India)
• Glanbia, Plc (Ireland)
• NutriGold Inc. (US)

Market Dynamics

The growth of immune health supplements is majorly propelled by consumer know-how regarding their daily health issues, coupled with a rise in the popularity of wellness trends. Also, the preference for personalized nutrition is one of the key market trends, which is likely to boost the market growth. The trend for personalized nutrition is rising, mainly among individuals with gut-related medical conditions, where generic treatment is not effective. The launch of various immune health supplement products is anticipated to bolster the industry growth during the forecast period.

COVID-19 Impact

The COVID-19 outbreak positively influenced the growth of the immune health supplements market. Rising cases of coronavirus across the globe put a heavy strain on the healthcare sector. The COVID-19 pandemic has increased the demand for immune health supplements as people are consuming these products to prevent the transmission of coronavirus around the globe. Hence, several manufacturers are trying to develop new products to keep up with the high demand, thus boosting market growth.

Critical Questions Answered in the Report

• What are the key trends in the market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the market?
• What are the key strategies adopted by the major vendors to lead in the market?
• What is the market share of the top vendors?

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