Blackpool’s Pleasure Beach developed at the southern end of the resort from an informal fairground at the beginning of the twentieth century. It relied from the outset upon American rides and was soon advertising itself as England’s greatest American amusement park. In 1931, while on a visit to Philadelphia, the Pleasure Beach’s new managing director Leonard Thompson saw parks themed in the modernist style and thought the style might suit the Pleasure Beach. General Manager (Grosvenor Casino Blackpool) Nik McFadden said: “It’s been a challenging time for the everyone involved in the Blackpool hospitality industry. But with good times now back on the cards we’re excited to finally reveal our plans to create a fantastic dining and entertainment destination which can help kickstart the sector’s recovery and create a brilliant night out for friends and family.