Dear Professional Colleague:

"Oy, gevalt!" my mother said to me years ago. "You'll starve for sure."

She was talking about my decision to reject medicine and become an advertising copywriter -- a copywriter whose work appears in THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS (four times).

"Why couldn't you become a rheumatologist like your father?" my mother moaned.

"But, ma," I explained, "I've created the most successful direct mail campaign in the history of Rodale Press for EVERYDAY HEALTH HINTS. My sales letter for CONSUMER REPORTS rolled out to 40 million people. My winning effort for BETTER HOMES AND GARDENS mailed to every household in the country. My legendary control for THE ASIAN WALL STREET JOURNAL quadrupled response, and it was written -- in Chinese!"

My mother bolted for the bedroom and locked the door.

"Did I mention I like to launch things?" I shouted. "I've helped AIR & SPACE SMITHSONIAN launch their magazine ... GEOGRAPHIC DATA TECHNOLOGY launch the entire digital mapping industry ... and D.R. POWER launch a new-fangled barrel to burn your trash."

Alas, nothing could get my mother to smile. But I'll bet you will appreciate ...

* WHEN Mountain View Publishing needed a how-to video to test on their landing page, mine quadrupled response by 400%.

* WHEN MERCEDES-BENZ needed to delicately warn their car owners the Takata airbag in their luxury automobile could explode at any moment …

They dove for the phone and called me. Now I’m hoping you will too.

I’d love to chat about what adding a world-class, direct response copywriter to your stable of talent might look like.

Cheers,

Josh C. Manheimer

Read more: https://www.jcmanheimer.com