Direct player-facing casino operations where operators hold licenses and serve end users. B2C operators manage player acquisition, customer service, and compliance directly. Most online casinos and sportsbooks are B2C operations. Eve Luneborg – Live Casino Specialist at LiveCasino.ie Martingale. The Martingale strategy is a betting strategy applicable to casino games like roulette. Players employing the Martingale system increase their bet size progressively after each loss to recoup their losses and make a profit at the same time. Electronic Gaming Machines are typically found in casinos. Each one has its own Random Number Generator (RNG) and operates independently from other machines on the gaming floor. Buy-In: This term is mostly specific to poker and has two primary meanings. First, it’s the simple action of exchanging money for chips at a casino. Second, it’s the fee to enter tournaments or sometimes to play at specific tables. They initiate your entry to a tournament and act as the base pot that the casino takes a cut of.