Apollo Tyres: Bad Roads Lead to Good Places

In life, we often hear that challenges pave the way to success. This philosophy is at the heart of Apollo Tyres’ campaign for their Apterra AT2 range. The idea of embracing obstacles and finding beauty in the roughest paths is perfectly encapsulated in the tagline, “Bad Roads Go to Good Places.” Through various creative campaigns like The River of Secrets.

Read more: https://thegeneralpost.com/apo....llo-tyres-bad-roads-

SPARSH: Solid Waste and Sanitation Management

This video presents a poignant narrative centered around Pavitra, a woman from a rural village grappling with the pervasive issues of waste and sanitation. Her journey symbolizes the struggle many women face in similar circumstances, highlighting the dire need for sustainable waste management and sanitation practices in rural India. Through Pavitra’s story, the video sheds light on the broader implications of poor sanitation and the transformative impact of community-driven initiatives.

Read more: https://thegeneralpost.com/spa....rsh-solid-waste-and-