Amouve is one of the first brands in India that has a wide variety of organic cotton bed sheets, bath towels, hand towels in multiple shades, dohar blankets, and different kinds of pillows like nimbus pillow, organic kapok pillow, memory foam pillow, and so on. Ami Sata says, “If you’re going to spend a ⅓ of your life in bed, it helps to know what goes into it.” It is true that the selling point of most ordinary bedding is focused on decor and less on comfort.

Amouve’s mattresses are crafted from the finest organic cotton to ensure that your spine is properly aligned with the mattress, which is neither too soft, nor too hard, to give you a perfect, uninterrupted night of sleep. Organic kapok mattresses are made with natural fibre, making it the most healthy and sustainable choice. They are made of stacked cotton layers, for your spine to remain aligned with the bed as you sleep. The natural fibers are produced organically, using much less water than ordinary cotton mattresses.