IMARC Group is a leading management consulting firm globally dedicated to empowering the world's most visionary change-makers to build lasting impact. We have a presence on six continents and in over 100 countries. We are one team with our business partners, united by a common vision to drive outstanding results, win a competitive edge, and transform industries. Drawing upon our profound knowledge of our clients' business goals, IMARC Group provides tailored solutions to make a difference and measure it. Our clients, over 3,000 organizations in the private, public, and social sectors, vary from agile startups to Fortune 500 companies.

IMARC Group: Your Strategic Partner for Market Entry and Opportunity Assessment

Unlock New Markets with Confidence and Precision
Entering a new market is a risk, one that is costly to get wrong. The numbers support this: four out of five market entries are unsuccessful for every one that is successful.Even seasoned players can underestimate local dynamics, resulting in avoidable failure. IMARC Group makes sense of these dynamics for businesses, reducing risk while maximizing opportunity through fact-based market entry strategy.

Why Businesses Fail at Market Entry
•\\tMisestimation of market demand and consumer behavior
•\\tRegulatory and economic barriers being absent
•\\tMisestimation of the competition and price model
•\\tNot possessing the correct local partners or distribution channels
•\\tCultural sensitivities guiding product positioning being overlooked

Through the expertise at IMARC Group, we equip businesses with data to penetrate and grow markets. Our customized research frameworks guarantee you are making the right investment and protecting your current market share from entrant threats.

Integrate Market Entry and Opportunity Analysis Solutions
✔ Exploratory Analysis – Determining high-potential investment avenues in a target market and evaluating their alignment with your business model.
✔ Pre-Entry Analysis – Careful analysis of the size of a market, competitive intensity, and risk-reward considerations prior to quantifying the opportunity prior to investment-making decisions.
✔ Entry Execution Instruction – Screening local partners, investors, and value chain participants at building strategy for sustainable growth and regulatory compliance.
✔ Post-Entry Growth Strategy – Identifying growth opportunities, resolving unplanned issues, and establishing market presence in the quest for long-term success.

IMARC's Competitive Advantage
Our strength lies in the combination of a strong in-house team, international industry experts, proprietary intelligence, and tried-and-tested methodologies to provide you with a 360-degree perspective of market rewards and risks. Blending external market drivers with your firm's capabilities, we assist in determining the appropriate markets to enter and what strategies to apply.

Make Confident Moves in Global Markets
Whether you are a start-up penetrating your first overseas market or a established corporation searching to diversify, IMARC Group supports that your market entrance is grounded by research, foresight, and strategy.