Rihanna’s Fenty Beauty bronzer offers unprecedented shade range

Comments · 38 Views

This report outlines how consumers are seeking inclusive beauty products to cater for their specific needs, following the launch of Fenty Beauty in 2017, which launched with 50 shades of foundation prompting other brands to accommodate a wider variety of skin tones The inclusive beauty mov

A new compact bronzer from Inclusivity in Beauty Market will be available for purchase in April 2019 in an unprecedented eight shades.

Sun Stalk'r Instant Warmth Bronzer is a new product that is exciting and has a lot of people excited about it. Typically, bronzers only come in a few colors, with a few notable exceptions, like Anastasia Beverly Hills' powder bronzer, which comes in six colors.

Fenty Beauty was started by singer Rihanna because she saw a need for products that work for women of different skin tones. She designed the company's products to accommodate a wide range of skin tones that are typically difficult to match.

This makes Fenty's products more appealing to a wider range of customers and gives them a sense of inclusion rather than isolation, as other beauty companies can do. Darker-skinned customers struggle the most to find a bronzer that works by adding depth to the face; Fenty Beauty has worked for two years to create a product with personality, available in eight boldly named shades: Shady Biz, Coco Naughty, Bajan Gyal, Caramel Cutie, I$land Ting, Inda Sun, Mocha Miami, and Private Island.

When choosing beauty or grooming products, 65% of global consumers are always or frequently influenced by how well the product is tailored to their needs and personality, according to GlobalData's 2018 Q3 consumer survey. Therefore, it should not come as a surprise that Fenty has emphasized its celebration of diversity and inclusion as its core values, promising "beauty for all."

The company's first ever bronzer, Rihanna's Fenty Beauty bronzer, and two new bronzer brushes will be available starting on April 5, 2019, both on the company's official website and in Sephora stores. It is anticipated that other beauty companies will follow the inclusivity trend.

Comments