EM is the evolution of end-user experience monitoring and application performance monitoring tool into a holistic solution that analyzes the efficacy of an enterprise's applications and services. Digital experience monitoring tools are used to monitor user behavior, traffic, and various factors that help organizations understand their product's performance and usability. These tools also examine and improve application and site performance. Increasing number of organizations are focusing on using digital experience monitoring tools to monitor product operations in an effective manner. Advancements in IT infrastructure, Internet of Things (IoT), and cloud computing technologies have encouraged several organizations to focus on providing a good end-user experience for their web and mobile applications. This is likely to propel the DEM market during the forecast period.
DEM also provides insight into an end-user's experience when interacting with digital services such as applications and websites. According to Gartner, at least 60% of digital businesses are likely to use DEM to measure endpoint performance, application, and services on users’ digital experiences by 2026, up from less than 20% in 2021. DEM software is gaining prominence in the business world for outcomes such as customer satisfaction, revenue margin, and employee productivity. This is likely to drive the digital experience monitoring (DEM) market during the forecast period.
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Increase in Demand for Digital Experience Monitoring Tools in SMEs
Digital experience monitoring (DEM) is a real-time monitoring tool that helps a company run the software/application smoothly by discovering vulnerabilities that cause downtime. The tool is used to enhance user experience by monitoring page load times and determining the underlying cause of performance deterioration.
Several SME organizations face challenges such as scalability issues, lack of capital, and dearth of skills. Ensuring optimal performance is critical to business success. Therefore, SMEs are focusing on prioritizing network monitoring, and proactively optimizing the digital experience of end-user applications.
Adoption of digital experience monitoring platforms in SMEs is gaining momentum, as organizations are realizing the benefits of providing a good user experience in order to gain customers. In May 2022, Exoprise Systems Inc., a U.S.-based software company, launched Network Digital Experience Monitoring Solution, to identify problems and predict performance degradation with enterprise collaboration apps such as Google Meet, Zoom, WebEx, and Microsoft Teams.
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