High cost-effective achievement of the grand market size

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Perfect diary eyeshadow palette has the value of the big name, but it is the civilian price, value for money, extremely high cost performance, hard to seize the people all love to take advantage of the psychological, because love to take advantage of cheap, so there will be a large number

Perfect diary eyeshadow palette has the value of the big name, but it is the civilian price, value for money, extremely high cost performance, hard to seize the people all love to take advantage of the psychological, because love to take advantage of cheap, so there will be a large number of people to buy, which also directly points to the market size, the continuous expansion of the audience ~

 

Create cost-effective products -- (product price, value for money to sell, selling determines the size of the market)

 

What is value for money: the value you get for the product the price you pay

 

Take this example for example: spending the price of the ordinary people but buying the value of the big brand, which is a typical value for money, with this point, can also be a good grasp of the user "love to take advantage of" psychology.

 

What's the price of the explosive?

Explosive products to "explosive", can not raise the price too high. Explosive products should be priced to meet at least 20% of the target consumer, preferably to meet 80% of the target consumer, must remember that value for money is the basic principle of explosive pricing.

 

To create explosive products, the principle is to help enterprises create the ultimate products, so that they can be word-of-mouth explosion, sustained hot sales, obtain a large number of sales, so as to achieve the purpose of profit.

 

So how do we position explosive products and get sustained sales? To sum up:

First of all, we should position products with strong demand and focus on minority groups.

Create high appearance level products = good quality, safe and reliable.

Create the ultimate user experience, make users "cool". (Innovative, practical, etc.)

Quickly seize the mental resources of the focused crowd. (Positioning the product so that it can quickly enter the psychology and mind of the target population)

Create products with high cost performance that meet the needs of 80% of target consumers.

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